Following an earlier consultation the FCA has issued final guidance on its supervisory approach to financial promotions in social media.

The guidance contains:

•  Examples of acceptable and unacceptable financial promotions;

•  Examples of when a firm would and would not be responsible for how its financial promotions are used by recipients; and

•  Description of how firms are expected to comply with existing rules on risk warnings, unsolicited promotions and approval and record-keeping, in a social media context.

Copies of the guidance  http://bit.ly/18H3TSo